What are the best ways to Utilize Marketing … ???
How to Build an Empire with Marketing … ???
Let’s first understand about Marketing !!!
Marketing is not about selling, it is all about how you to identify your niche, understand customer’s need and create a better product to reach the target audience.
It is an ongoing process of discovering customer’s needs for product and creating demand on these products through promoting them and build trust on products and retain the existing customers.
Marketing is present in all stages of the business i.e. from beginning to end.
So, Let’s start !!!
The Fundamentals of Marketing
Many people think that Marketing is all about creative slogans, advertising and products.
It is about targeting the customers and how you send the right message, to the right person, at the right time.
‘‘ Marketing is based on Science and Not on Creativity’’.
When you achieve a good position and a have a strong brand you don’t need to do the marketing continuously. Word of mouth marketing is one of the important aspects of marketing.
The three main Components of marketing are :
1. Advertising which is a strategic effort paid to spread awareness of a product or service
2. Copywriting is the strategy of creating content for Marketing and Sales with the goal of generating conversions and sales.
3. Sales is the process of identifying and convincing consumer to purchase goods or services.
Marketing is all about having great and good perception about the product.
Let’s begin with an Example of Tesla… !!!
Tesla was founded in 2003 by a group of Engineers. Their plan was to make a car which is more affordable with great performance comparison to other cars in the market and started to make a strategy to achieve their goal.
In the year, 2008, they introduced Tesla Roadsters which is electric sports car with great range and also decided to produce limited products so that demand in the market can increase and profit will automatically increase.
‘‘What sets the Market price for a product or a service ???
It’s the demand.
As the demand increased, Elon musk, CEO of the company with their innovation launched new Electric cars which were pollution sound free and now, Tesla, is one of the top electric cars in the market.
‘‘In order to be irreplaceable, one must always be different’’.
Tesla built out a niche market for themselves to match it.
Tesla has effectively differentiated themselves from other luxury vehicle brands like Mercedes Benz, etc.
Strong brands succeed because they resonate with a portion of their market better than anyone else, but they don’t have to be the only player in their market doing so.
Digital marketing vs. Traditional marketing.
Marketing has been since 1000 years ago and will be for another 1000 years only the idea of marketing has been changed from Traditional Marketing to Digital Marketing.
In the past years, Marketing was done in Magazines, Newspapers and Billboards and there wasn’t any direct interaction with the customers.
In today’s digital world, Marketing is done through Websites, Social Media Platforms, Email strategies, etc. and it’s easy to target potential customers.
‘‘With Traditional Marketing, you tell people you are a Rock Start and with Digital Marketing, you show them you are a Rock Star’’.
In the world of Digital era, many local Businesses use Traditional Marketing to target the local audience for higher profits through traditional method like Billboards and TV advertisements to increase the product awareness.
However, as increase in the popularity of Digital Marketing and it can target both local and well as International Customers through different mediums, digital marketing makes a better option.
‘‘The Secret to marketing success is no secret at all, Word of mouth is all that matters’’
The CATT Marketing Funnel and its Framework
Moving forward to CATT Marketing Funnel.
Let’s have a look at it …
Inshort, If you have a powerful content which attracts your niche, you get more attention from your customers and automatically they will build a trust on you and with this trust It will help you to make a transaction which means your leads turn into customers.
In order to achieve our goals, this secret technique of CATT Marketing funnel is the best to create wealth.
Wealth = n ^ CATT
Here N stands for niche which depends on your success and wealth and ^ stands for power.
Integrated Digital Marketing
Integrated Digital Marketing is a combination of all type of marketing together and it is a funnel on how you execute it.
Integrated approach helps product or a service to reach more consumers.
‘‘Good marketing makes the company looks smart but Great Marketing makes the Customers feel smart’’.
Why Personal Branding is Important ?
Personal branding is very important to build trust and reputation in the market.
You should ways invest in learning new concepts, developing skills and implement them so that you create a personal brand.
‘‘The world needs that special gift that only you have’’.
Personal branding not only helps to increase your sales, revenue but also the overall growth.
Here are some of the examples of Personal Branding
– Britannia : Largest food brand.
– Haldiram Snacks.
– Patanjali Products.
– Amul : Leading brand in milk and milk products
– Reliance Communications : Leading mobile service providers.
So, you can also create a personal brand by learning a skill, work on it, learn new concepts and implement them accordingly.
‘‘Your personal brand is what differentiates you from others’’.
- The basic principle of Marketing is that it is based on Science and not on creativity. Marketing always starts before creating a product. It starts with understanding the customer needs, targeting the audience and then creating a product. It is a lifelong process.
- Digital marketing is trending due to digital mediums like Google ads, facebook ads, Social Media and Websites. Marketing has been drastically changed from traditional marketing through Television, Radio, Billboards and Newspapers
- Targeting your niche is very important in marketing. Unless you identify your niche you cannot market your products.
- Follow CATT funnel process create content, attract your audience, build the trusts and the transaction will start.
- Create a personal brand. Think different be different.
I hope you understand the concepts and implement the same.